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Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

The question maybe asked, why is SEO such a controversial and popular topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic - If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% - 80% of all purchases made by individuals on the internet originally started as a result of a search at a search engine and the vast majority of people who visit websites usually come via way of a search engine. Numbers so dominate can not be ignored even by the biggest opponents of search engine optimization. Because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

Opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought out on a daily bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. As long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money - Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars for their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars on the table on a yearly bases that anything that can provide an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Through a combination of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which provides additional attention to SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) can be described as a modern version of the wild west. Basically almost anything can be said or done because there are no formal set standards for the industry as a whole.

Therefore, in a true sense, no one is wrong or really right concerning any comments, thoughts or decisions concerning SEO techniques and/or methods. Or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. This is why you have labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for services and/or products.

With the dominant role that search engines play on the internet and the fact that the success of search engines depend on the ability to provide reliable and accurate search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors directly on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are interested in organic (free) search results which are the search engine users looking for something specific and the website owners who want to be found in the search engine results.

6. SEO Mystery - Almost no SEO professionals will explain what they do regarding SEO work in detail. Some will provide a little SEO information, which is mainly done as marketing efforts for the SEO professionals in blogs, forums and newsletters. Even the e-books and books that are sold only explain SEO in a general nature. Search engine optimization (SEO) is truly a mystery to the average website owner and/or people interested in organic search engine rankings.
Many businesses which are hoping to increase their online presence are hiring an SEO company or using SEO services well to gain every single benefit while achieving their goals.

Attempting to learn SEO yourself is a good idea as well as a tempting one, there are high chances you might implement SEO techniques wrongly because they need months and years of experience.

" On the other hand, you can't let your website in a standby zone yielding no business and income."

The only possible answer one can find is outsourcing a team of SEO experts with the skills and required experience to bring in the best results at affordable rates.

The world wide web market has undoubtedly got a boom in online selling and buying, blogging, promotion/marketing, etc. and the race is getting higher with time to be on Google's first page.

Moreover, it is one of the earnest desire of any business person to see his/her website at the top among the competitors of the same business vertical.

However, if these reasons are not enough to understand the need for SEO in your online product, then following SEO advantages surely makes it clear Why Hire an SEO Company Or SEO Services For Online Business?

TOP Reasons Why SEO Is Important For Your Online Business
What is seen is sold! We have been hearing this for a long time. This five words phrase adequately describes the nature of the online business or the web-tech Thanos sized market.

Any SEO company or SEO service provider has one rule, "optimize the site in a way that it clears all the Google norms, let the people come and pay a visit automatically."

Now, if your website is designed qualitatively and present the products or the services around the market prize quantitatively, your chances of becoming a brand increases.

But, all this happens if your website is seen by the consumer or customer in a better way. And it is possible if your Search engine rank escalates in a set pattern.

BPS IT Services in India is one such SEO company who is currently focussing on increasing the ranks of websites from scratch because we take SEO services seriously due to its five significant advantages.

Better traffic, better result: With WordPress, it has become easy to develop a well-designed website; however, if the site is not getting traffic, then it is of no use. A right kind of traffic brings big-time sells where organic should be the only priority. If SEO is done correctly, you stand a chance to be in your targeted audience's search result.

Free keyword audit reports: Every single thing on Google has some rank! The important part is picking out those things according to your business niche that gives a daily chance of being in the search results. An SEO company or freelance SEO service providers work on those things which we call keywords. They use a certain amount of keywords in the landing pages, web pages, URLs, etc. and increase the traffic.

Working on keywords and generating organic traffic on your website go hand in hand, their accountability on each other is as same website as the winds move the clouds in the atmosphere!

Freelance expert or a well-established SEO company providing SEO services always follow the latest SEO tips and tricks to keep a website in touch of organic traffic.

Content is a game changer: Many times, SEO manager or an executive might not know which keywords have better value? What can rank well? Which keyword is audiences favorite search query? A good content writer does have the ability to work on each kind of popular and LSI SEO keywords to make content rich in information while keeping one eye on the ranking factors.

Nowadays, it is difficult to get a better writer, and if you have an SEO company by your side, then it only looks like a solution to each and every problem.

Saves time: If you hire an SEO company, then you have the chance and time to work on the quality of your business products happily. You get the opportunity to learn more about online promotion and digital marketing with the experts of SEO services.

Legitimacy is the final perspective: A client gets the chance to meet all kinds of digital marketing companies influencing the market via SEO. It is crucial to understand that a company who use aggressive SEO technique and illegitimate SEO tricks and tips might give you results in weeks or a few months.

But, if the process is caught by Google and traffic suddenly dips down, then there one excuse, "It happened due to changes in Google's algorithm" will be loudly hearable to your ears. Don't fall for a bad company.

Working on SEO need patience and time, thus learning and implementing it yourself can be the biggest challenge in your life.

If you have the budget to hire SEO company, then you should go for it as organic traffic generation, keyword auditing, content writing and following logical SEO process, all are the SEO services which must be implemented at the same time and in a vast manner.

Because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

No Standard SEO Rules or Regulations - Search engine optimization (SEO) can be described as a modern version of the wild west. SEO Mystery - Almost no SEO professionals will explain what they do regarding SEO work in detail. Because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).